Issue #34

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Inspiring Creativity Where You Work

by William C. Miller

© 1999
Perseus Books
$25 Hardcover


In the Industrial Age, corporate empires would rise and fall based on physical labor and productivity of the workers.

Repetitive tasks offered little personal satisfaction and creative expressionthe worker on an assembly line needed to be quick, not creative.

In the Information Age, however, a company’s success depends not on the sweat of labor, but rather the involvement of a knowledgeable, innovative and passionate workforce. The inventiveness of everyonefrom intern to CEOcan mean the difference between a market leader and an industry flop. But fostering a culture which inspires learning, creativity and innovation at every level in an organization requires an understanding of what generates original thinking.

In FLASH OF BRILLIANCE: Inspiring Creativity Where You Work, William Miller shows how to overcome obstacles to creativity and stimulate people to make their most unique contributions to new products, quality processes, business strategies and even organizational design.

Innovation requires more than great minds, rapid learning and new ideas. A passion for the worka personal investment of heart and soulis also needed. FLASH OF BRILLIANCE shows how, when people venture deep within themselves to access the core of their creativity, they bring to life a source of insight and inspiration that lets them reach their full potential as productive participants in dynamic organizations. Miller reveals that the key to nuturing innovation in the workplace is an environment with encourages employees to incorporate their personal values and spirit into a unified business effort.

Presenting a wide array of tools that help people tap into their own creative impulsesas well as bring them out in othersFLASH OF BRILLIANCE goes beyond the normal team-building excercises of the traditional “learning organization” to instead detail practical ways to develop the profoundly more authentic and caring relationships that are essential for knowledge-creation, breakthrough creativity and rapid implementation of great ideas.

FLASH OF BRILLIANCE offers a disciplined process for forging high-integrity relationships to unleash and capitalize on new ideascreating an organization that can imagine the future and chart a course for getting there.

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