THE STORY FACTOR
Inspiration, Influence, and Persuasion
Through the Art of Storytelling
by Annette Simmons
In The Story Factor, maverick consultant, writer, and storyteller, Annette Simmons, shows how the art of storytelling can be applied to the areas of management and leadership to tap into the resources and abilities of an organization, its people and those within the group's sphere of influence.
The Story Factor offers practical guidelines for mastering the art of persuasion and developing more productive relationships with colleagues, employees, bosses, investors, and customers.