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Contrarian Management: Commonsense Antidotes To Business Fads And Fallacies


Title:

Smith, Martin


Author:
Contrarian Management: Commonsense Antidotes To Business Fads And Fallacies

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$21.95

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$8.95

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The author is a self-confessed practitioner of contrarian management. He’s fervently opposed to any business practice that's trendy, tired, or theoretical — that is, anything that doesn’t work! Here’s his contrarian philosophy of modern management: “Make no mistake about it. To advance in this [business] world you must know what works and what doesn’t. If you ignore the reality and focus on the conventional wisdom, I guarantee you will lose.”.

268 pages, 6 X 9 hardback, index
ISBN# Publisher:

0-8144-5085-7


American Management Association, New York, NY.


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