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Contrarian Management: Commonsense Antidotes To Business Fads And Fallacies
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Smith, Martin
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Price:
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$21.95
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$8.95
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Description:
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The author is a self-confessed practitioner of contrarian management. He’s fervently opposed to any business practice that's trendy, tired, or theoretical — that is, anything that doesn’t work! Here’s his contrarian philosophy of modern management: “Make no mistake about it. To advance in this [business] world you must know what works and what doesn’t. If you ignore the reality and focus on the conventional wisdom, I guarantee you will lose.”.
268 pages, 6 X 9 hardback, index
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| ISBN# |
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0-8144-5085-7
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American Management Association, New York, NY.
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