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Marketing: Principles & Strategy
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Title: |
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Assael, Henry
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Price:
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$74.50
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Availability:
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In Stock
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Description:
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This textbook is designed for students who are enrolled in a ‘Principles of Marketing’ course.
It is designed to focus on marketing strategy rather than more traditional forms of marketing. Each chpater focuses upon a single company example to show principles and strategies idealized in that companie’s market.
Covers all aspects of marketing from pedagog to ethics and competitive advantage..
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| ISBN# |
Publisher: |
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0-03-016622-5
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Dryden Press, Orlando, FL.
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